Walkers wanted to showcase its new range of limited edition flavours and get people trying them, so we turned regular bus shelter poster sites into the World’s first Tweetable vending machines, featuring a life-size digital Gary Lineker trapped inside dispensing the packs. The experiential digital OOH sites received numerous awards including at Cannes and D&AD.
New Guinness Africa Special Beer is a modern African twist on traditional Guinness. To launch it we created ‘Alive Inside’ a frenetic, vibrant and unmistakably African showcase of modern Africa’s creativity, spirit and originality. It features artists from across the continent and was awarded three times at New York Festivals, won gold at Kinsale and was a finalist at Cannes.
During the World Cup we presented a proactive call to arms poster for The Sun which uses the names of past England players in the copy. They liked it so much they ran it as a front cover wrap-around on the morning of England’s quarter final against Sweden. The BBC breakfast crew liked it too. And it won silver at Kinsale.
Just how do Walkers get their bacon crisps so crispy? This cheeky campaign shows one theory. It received 2 silver lions at Cannes and high praise from ad legend Dave Trott.
As part of Pepsi’s ‘Unbelievable’ campaign we created an unbelievable game of football by rigging up a football pitch in inner city Barcelona with over 50,000 interactive LED lights and projections
Everywhere you look mid-February, there are Valentine’s Day cards proclaiming love for boyfriends, girlfriends, wives and husbands. We sent out a message celebrating the love of adventure. With Digital Motion 96-sheets, retailer screens across 122 dealerships and a global Instagram post that received over 20,000 likes in 6 hours.
The campaign that turned an innocent Tweet from a celebrity into a national news item… England legend Gary Lineker Tweeted that if Leicester City won the Premier League he would present Match Of The Day in his undies. Remarkably they started winning and Countdown To Kit Off was born. It received global news coverage of 1.5 billion and picked up three gongs at both Creative Circle and FAB awards.
I’ve been fortunate to work on the legendary Economist account creating films, posters and ambient work which have been recognised at award shows including Cannes and D&AD.
Blackberry wanted to show that its new phone was a device for creativity. So we embarked on a unique social collaboration between renowned author Neil Gaiman and millions of his fans – made possible by his Blackberry phone. The result was a Calendar of Tales; written by Gaiman, inspired and illustrated by his fans. The 360 campaign received over 60 million views and interactions. It was a finalist at Cannes and was awarded at Campaign Big.
To promote Aviva Home Insurance’s sponsorship of Home Channel, we created a series of mini documentaries featuring real, eccentric Brits who had transformed their homes into something unique and unexpected. These gems-of-the-nation were only too happy to show off their handy work. Many of the people and homes featured here went on to star in documentaries and TV programs. For The Love Of Your Home extended into an online competition where people entered their own bonkers “personal castles”. The finalists were showcased and the public voted for the winner.
This poster campaign is based on the insight that little cats have big cat instincts and Whiskas provides the balanced nutrition cats need to thrive. It won numerous awards including a silver lion at Cannes.
After working on the winning Cancer Research UK pitch I worked on a number of campaigns to help raise money for this amazing charity. This print campaign increased shop donations by over 20%. The ‘Couples’ film saw a rise in donations of over 30% during its airtime and featured at number 3 on ITV's Year’s Best Ads on TV programme.
Mobil One has its pedigree in motorsport. In fact the same oil that goes into Jenson Button’s McLaren goes into your everyday car. To highlight this connection we created real life stunts played on unsuspecting everyday motorists – literally bringing them closer to motorsport.
To demonstrate how FedEx can help local businesses to expand internationally, we helped real life chilli sauce creator Llewellyn Clark from the tiny Carribbean island of St Kitts take his product to the world.
Using nothing but the TrustPilot star branding and sound effects we created a cheeky digital campaign for the website where you can review just about anything.
This OOH campaign dramatises the point that the RAC gets you to the important places you need to be - it was awarded at Campaign Big and Creative Circle