I can honestly say I've never met anyone more passionate about his work than Sonny. Once he gets an idea he likes he won't rest until it runs. And even when it does run, he still obsesses over the ways in which it could have been better. Agencies need people like Sonny. They make things happen. You often hear the phrase 'they give 110%' bandied about. Sonny might just be the first person to make that mathematical impossibility a possibility.
Tim Riley, Creative Chairman AMVBBDO
Dear Creative person,
Hiring. It’s tough. So much to consider.
Not just - are they good? But are they nice? Are they passionate? Will they go above and beyond? Are they funny? Are they smart and big-hearted and kind?
Do they create energy not suck it up?
Do they wear cool trainers but not too cool because, hey, you don’t want to be shown up?
As we said, it’s tough. And you’re busy, so busy.
So, take it from me.
Sonny is all of the above.
The real deal. Proper good.
If he were a toaster he’d come with a 50 year guarantee.Alex Grieve, CCO, BBH London
Sonny worked for Australian Red Cross for just three months, but within that period produced some of the most inspired creative I’ve seen in many years. Sonny has a sharp mind and finds ways in that others overlook. Not only did he nail every brief we gave him but also proactively concepted some revolutionary ideas that really demonstrated his passion for what he does. In a world of execution, Sonny is an ideas man.
Caroline Elton, Chief Marketing Officer, Australian Red Cross
We were fortunate enough to work with Sonny for nearly 10 years at AMV. During that time, he proved time and time again that his thinking and ideas are both creatively and strategically spot on. What’s more impressive is that he produces those ideas incredibly quickly. A talent that’s very rare but invaluable when working under pressure, such as a pitch. Not only is Sonny a great creative but he’s a brilliant CD, who manages to get the best out of any team he works with. On top of all that, he has a great sense of humour and is one of the most genuine, intelligent and passionate guys you’ll ever wish to meet. The only downside to hiring Sonny is a surname that’s impossible to pronounce.
Ant Nelson & Mike Sutherland, ECDs Adam&Eve DDB