SONNY ADORJAN

Awarded three times at New York Festivals, winning gold at Kinsale and a finalist at Cannes, this Guinness film is a frenetic and vibrant showcase of modern Africa’s creativity, spirit and originality. Alive Inside features artists from across the continent putting their “African Twist” on the traditional: from dance to fashion and art. Just as Guinness Africa Special puts a modern African twist on traditional Guinness beer.

Walkers wanted to showcase its new range of limited edition flavours and get people trying them, so we took good old-fashioned street sampling and gave it a cutting edge upgrade to create Tweet To Eat. Regular bus shelter poster sites were turned into the World’s first Tweetable vending machines, featuring a life-size video of Gary Lineker seemingly trapped inside the poster dispensing packs when people tweeted him. The experiential digital OOH sites received numerous awards including at Cannes and D&AD.

Woodism is a collaboration between myself and my autistic son Woody. From a young age woody had a way with words so I decided to turn his quotes into linocut cards and posters and showcase the value of neuro-diverse thinking in today’s world. The campaign went viral with over 200000 views from a single social post and since has been featured on the BBC news as well as various publications including The Independent, Campaign and Stylist Magazine. Woodism won 2 D&AD pencils making Woody the youngest ever recipient and recently four of our pieces were accessioned into the permanent collection of the UK’s prestigious V&A Museum.

Profits from Woodism sales have raised thousands for the charity Ambtious About Autism.

Check it out at woodism.co.uk

Just how do Walkers get their bacon crisps so smokey? This cheeky campaign shows one theory. It received 2 silver lions at Cannes and high praise from ad legend Dave Trott.

Sky Mobile believes the old, rigid mobile networks of the past are too inflexible. They offer a welcome alternative - giving customers the freedom of a more flexible network and making possible what was not previously so.

We enlisted the help of Baby Driver and Downton Abbey star Lily James to illustrate this. In each film she takes us seamlessly through a magical world where the impossible truly becomes possible.

Shot entirely in Pinewood studio during lockdown by Traktor.

Sometimes our cravings for big flavour can’t just be met by run of the mill crisps. Sometimes the beast inside us needs to seek out that full on flavour. And when it decides that the time is now, you Don’t Deny The Beast.

During the World Cup I presented a typographical call to arms poster for The Sun which uses the names of past and present England players in the copy. They liked it so much they ran it as a front cover wrap-around on the morning of England’s quarter final against Sweden. The BBC breakfast crew liked it too. And it won silver at Kinsale.

In 2021 the England Cricket Board launched a brand new cricket format called The Hundred. With just 100 balls per innings The Hundred has become the most fast-paced, dynamic, colourful and accessible form of cricket there is and they wanted a campaign to reflect this. To Launch the new competition we created a strongly branded 360 campaign showing the male and female superstars of the competition in whole new light - dailed up to 100.

A finalist at Cannes and winner at Campaign Big. A Calendar Of Tales is a unique social collaboration between cult author Neil Gaiman (Sandman, American Gods, Coraline) and millions of his fans – made possible by the creativity of his Blackberry phone. The result - a stunning physical and digital book Written by Gaiman, inspired and illustrated by his fans. This 360 campaign received over 60 million views and interactions.

I’ve been fortunate to work on the legendary Economist account creating films, posters and ambient work which have been recognised at award shows including Cannes and D&AD.

To mark the 100th year of the BBC, BBC Creative launched a new campaign line “This Is Our BBC’. For the OOH we came up with a campaign that illustrates and celebrates various ways BBC celebs, characters and shows have crossed over into British culture - proving the point, this really is “Our BBC”

The campaign that turned a simple Tweet from a celebrity into a national news item… England legend Gary Lineker Tweeted that if Leicester City won the Premier League he would present Match Of The Day in his undies. We took his Tweet and ran with it. Digital sites around Premier League venues plotted Leicester’s progress by removing crisp packets covering Gary’s modesty with every win. When Leicester incredibly took the title we removed the final pack - revealing a special edition “Salt and Victory” flavour with a full page ad in The Sun.

The campaign received unpaid global news coverage of 1.5 billion, it picked up three gongs at both Creative Circle and FAB awards and became a symbol of victory for the thousands of Leicester fans who mobbed the sites and stole the posters from pubs.

The Range Rover Evoque is the car that unlocks your city. So we handed over an Evoque to local Instagram street photographers and challenged them to unlock their city and create realtime billboards documenting 24hours through their lens.

Influencers @ForStreetSake in Edinburgh, @Skyliner in Manchester and @JWilkinson in Birmingham shot their morning, afternoon and nightimes, posting their shots on digital sites accross the three cities, as well as on their own Instagram feeds, giving the brand instant street cred in the region.

The campaign was a real insiders look at the hidden gems to discover in their town, a collaboration that showcased each city in a brand new light all thanks to their day with an Evoque.

Pepsi Max has Max Taste with Zero Sugar - that’s Unbelievable. So we thought we’d apply Pepsi’s “Unbelievable” attitude to an ordinary game of football. We rigged a pitch in inner city Barcelona with over 50,000 interactive LED lights and projections and let the fun begin.

Winning numerous awards including a silver lion at Cannes, this poster campaign is based on the insight that little cats have big cat instincts and Whiskas provides the balanced nutrition cats need to thrive.

Everywhere you look mid-February, there are Valentine’s Day cards proclaiming love for boyfriends, girlfriends, wives and husbands. We sent out a message celebrating the love of adventure. With Digital Motion 96-sheets, retailer screens across 122 dealerships and a global Instagram post that received over 20,000 likes in 6 hours.

To promote Aviva Home Insurance’s sponsorship of Home Channel, we created a series of mini documentaries featuring real, eccentric Brits who had transformed their homes into something unique and unexpected. These gems-of-the-nation were only too happy to show off their handy work. Many of the people and homes featured here went on to star in documentaries and TV programs. For The Love Of Your Home extended into an online competition where people entered their own bonkers “personal castles”. The finalists were showcased and the public voted for the winner.

Here’s a selection of print campaigns I’ve created for major clients across a range of styles. My print work has received accolades at major award shows including Cannes, D&AD, Kinsale, Campaign Big and Creative Circle as well as appearing in iconic locations (including on the BBC red sofa).